Good Earth Tea

The ask was to create a new brand identity, packaging design and digital experience for the Good Earth Team brand. Our team at Huge came up with a concept to create a brand that is modern and whimsical, matching a pattern and a story to each blend of tea. In addition to an e-commerse site, we designed a tea customizer flow where users can create an unique tea blend and select a pattern.

Role : Concept design, design and illustration     Team: Paul Woods, Charles Fulford and James Ryan